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For more information, visit and follow them on LinkedIn. In 2020, PHM ranked #40 on Hotel Business’ top hotel management companies. PHM manages the performance of 80 hotels, across 23 brands with 9,692 rooms located in 17 states. PHM’s proprietary systems and processes maximize financial performance and value of every asset, deliver efficiencies and enable hotel teams to provide guests with an uncommon customer experience. Peachtree Hospitality Management, a division of Peachtree Hotel Group, is a hotel management company that creates loyalty across all stakeholders – team members, guests and owners. For more information, visit About Peachtree Hospitality Management Since its founding in 2008, the company has completed hundreds of real estate investments valued at more than $5 billion in total market capitalization, and currently has $1.9 billion in equity under management. Peachtree is a real estate private equity investment firm investing primarily in hospitality. The terms of the transactions were not disclosed. The Hampton Inn & Suites will also undergo a renovation of all areas of the property, making it one of the most recently refreshed properties in the area. The scope of the conversion will include a complete rebranding to comply with the brand standards, including signage replacement, upgrades to common spaces, meeting space, food and beverage outlets, guest amenities and guestrooms. “While still offering similarities and predictability across the Hilton brand, no two Tapestry Collection hotels are identical, which appeal to today’s selective traveler looking for unique experiences.” “We see the growth in lifestyle hotels, which address the growing trend in travel that combines business with leisure,” said Greg Friedman, Peachtree’s CEO. Tapestry Collection by Hilton is an upscale lifestyle brand that will allow the hotel to benefit from Hilton’s global distribution system and Hilton Honors program while maintaining distinctive design characteristics, allowing the property to command higher average daily rate premiums. Peachtree will improve the competitive positioning of the La Bellasera Hotel & Suites through a conversion to a Tapestry Collection by Hilton. With a mutually aligned investment criteria, we are able to work together to expand our footprints across the nation,” said Rupesh Patel, Partner at Verakin Capital. “This acquisition marks the beginning of our long-term strategic partnership with Peachtree Hotel Group and Peachtree Hospitality Management. “This also demonstrates our team’s ability to source attractive opportunities that offer significant upside potential.”
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“These properties fit our investment criteria of investing in premium-branded hotels in growing markets with strong demand drivers,” said Brian Waldman, Peachtree’s executive vice president, investments.